Who's the real Product Owner?

Photo by Steven Zucker

What happens when we say a website that sells products is not a product itself?  It is, after all, a channel for selling products. Each product has its own product owner—someone who understands the underlying need, the business case, and how to market the product.  Those product owners are visionaries who deeply understand their products, so aren’t they the ones who should be working with the website Scrum teams?

Let’s imagine further.  If multiple Scrum teams—each with different product owners and focused on different products—are all delivering changes to the same channel, then who is making sure that the overall channel customer experience is good?  Is the channel still a channel?  If it is a product, what does that mean for the other product owners?  Perhaps the answer is that the channel IS a product—one that is designed to achieve the most value for the organization as a whole by serving the needs of customers and the multiple product owners.

It’s unlikely that the multiple product owners will all be happy.  If each product owner has his own goals, is it a zero-sum game?  The decisions made by one product owner for a given product can impact the results of other products present in the channel.  What then?  Which products are most important, and what does that mean?  Who can make such decisions?  Where would a channel-as-product product owner come from?  How can all of these product owners work together for the greater good of the organization and its customers?

I don’t know all of the answers.

Allison Pollard

Allison Pollard is a coach, consultant, and trainer who brings the power of relationship systems intelligence to go beyond tasks, roles, and frameworks to create energy for change. She engages with people and teams in a down-to-earth way to build trust and listen for signals to help them learn more and improve. Allison focuses on creating alignment and connection for people to solve business problems together. Her experience includes working with teams and leaders in energy, retail, financial, real estate, and transportation industries to help improve their project/product delivery and culture. Allison currently volunteers as program director for Women in Agile’s mentorship program. Her agile community focus is championing new voices and amplifying women as mentors and sponsors for the next generation of leaders. Allison earned her bachelor’s degrees in computer science, mathematics, and English from Southern Methodist University in Dallas, TX. She is a Certified Professional Co-Active Coach (CPCC), a foodie, and proud glasses wearer. Allison is a prolific speaker at professional groups and international conferences, including Scrum Gatherings and the Agile Alliance Agile20xx conferences. Allison is co-owner of Helping Improve LLC.

http://www.allisonpollard.com
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